The way you write to describe your product/service directly affects how it will be perceived. For example…
“I strive to embellish stunning imagery to imprint itself upon your consumer’s mind” is a little stiff. Consider instead, “I find the best images that make your product/service memorable.”
Words are tools, so choose the right ones. Fancy vocabulary is only appropriate if your target audience uses it in kind. Otherwise, it’s best to market what you do with language you’d use in a conversation. Make sure your conversational language is articulate, clear and full of only good grammar.