YOU, Your Best Brand Messenger, or Not?

YOU, Your Best Brand Messenger, or Not?

by | Jul 9, 2012 | Blog

You can package your product/service in the most eye-catching way and mark it with a striking logo. But ultimately—unless total automation is your goal—your customers need to talk to someone. If that’s you, then you know your strengths or weaknesses in terms of...
Go Easy on Vocabulary

Go Easy on Vocabulary

by | Jul 3, 2012 | Blog

The way you write to describe your product/service directly affects how it will be perceived. For example… “I strive to embellish stunning imagery to imprint itself upon your consumer’s mind” is a little stiff. Consider instead, “I find...