by Lisa Yokes | Jul 10, 2012 | Blog
You get only seconds to make an impression. Logic says, do whatever it takes to make a good one. That means, be clear about what you do, how you do it and what you’re willing to do to preserve that perception in the mind of your customer. There is no time to...
by Lisa Yokes | Jul 9, 2012 | Blog
You can package your product/service in the most eye-catching way and mark it with a striking logo. But ultimately—unless total automation is your goal—your customers need to talk to someone. If that’s you, then you know your strengths or weaknesses in terms of...
by Lisa Yokes | Jul 3, 2012 | Blog
The way you write to describe your product/service directly affects how it will be perceived. For example… “I strive to embellish stunning imagery to imprint itself upon your consumer’s mind” is a little stiff. Consider instead, “I find...
